Elevate your tourism business through the NSW First Program
This program has been designed to help you develop, promote and sell world-class visitor experiences, through online resources, accessible online training, workshops and more. Discover each of these pillars below:
Tap into more visitors with a free Get Connected listing
Connect your tourism business through Destination NSW's Get Connected program. Free of charge, this program gives you the opportunity to showcase your visitor offering on Destination NSW’s consumer-facing websites and tap into more than 1.5 million potential customers a month, both domestic and international.
Enhance your marketing with Destination NSW's Content Library
Having access to quality images can help you elevate your marketing activities. Access and download media for free from Destination NSW’s Content Library. Constantly being updated, it includes great images of local destinations, experiences, events and more.
Capture business event bookings with a free Business Events NSW listing
Business visitors require venues for meetings, accommodation and catering. Elevate your business event market through Destination NSW's dedicated online platform - Business Events NSW - which drives more than 7000 leads to industry each year
And the best part? Listing your business on the Business Events NSW website won't cost you a thing.
Attract business opportunities using data and insights
The Value of Tourism to the Region
Every minute of every day, tourism delivers over $3,833 of domestic visitor spend into the Riverina Murray economy – that equates to almost $5.5 million per day! A value that has grown by 71.7% in the last year alone.
This data set is useful for visitor economy based funding applications, or advocating for the value of tourism and the visitor economy based projects and initiatives.
Read more about the impact of tourism on the region’s economy within the Value of Tourism Report for 2022, compiled by Destination NSW using Tourism Research Australia (TRA) data specifically for the Riverina Murray region.
The 2030 Riverina Murray Destination Management Plan (DMP) is the key strategic document to drive and promote growth in the region’s tourism industry. This DMP identifies strategic development themes, priority projects and infrastructure that will encourage both private and public-sector investment in the tourism sector and stimulate increased visitation to the region.
We are currently delivering this plan in partnership with Destination NSW, Murray Regional Tourism, Visit Riverina, NSW National Parks and Wildlife Service, Local Governments and the tourism industry.
Riverina Murray Agritourism Development Strategy 2033
The Riverina Murray Destination Management Plan (above) notes that whilst the region is known as the food bowl of NSW, there is a disproportionate lack of agritourism and associated local dining and produce to capitalise on this point of regional differentiation.
In response to this DMP priority, this agritourism strategy provides the directions needed to grow a differentiated and competitive agritourism sector in the NSW Riverina Murray region, that will leverage the strength of the agriculture sector to strengthen the appeal of visiting the region, and enhance the benefits of the region's visitor economy.
Destination NSW has worked in partnership with Destination Riverina Murray and Thrive Riverina to develop a brand identity and guidelines for the Riverina region. The new branding differentiates the Riverina from its competitors and presents a united, clear and strong visual identity that reflects the unique experiences on offer and positions the region as a desirable leisure destination.
Two versions of the guidelines have been created – one suitable for the local tourism industry, local councils and other stakeholders, while the master version is suitable for use within whole-of-region marketing campaigns and promotional material by Destination NSW, Thrive Riverina and Destination Riverina Murray. If you are a stakeholder from a local council or a tourism business within the Riverina we encourage you to download the guidelines so you can align your own messaging, branding and promotions with the region’s identity. All of the branding assets such as logos, the colour palette and font can be downloaded using the links within the guidelines document.
