Elevate your Tourism Business through the NSW First Program

Destination NSW delivers the NSW First Program to assist tourism businesses to develop, promote and sell their tourism products. It includes face-to-face workshops and online webcasts with a focus on free online and on-demand content, to cater to busy round-the-clock tourism businesses across NSW. Live webcasts offer ‘how-to’ insights on a range of topics for the tourism industry, with more events to be added to the calendar throughout the year.

Connect your Tourism Business
through Destination NSW

Get Connected is Destination NSW’s website membership program. Simple and easy to use, Get Connected membership is free and is open to all tourism operators within New South Wales.

With Get Connected, Destination NSW gives you the opportunity to showcase your tourism products on Destination NSW consumer websites FREE of charge and tap into over 1.8 million potential customers a month, both domestic and international – that’s 22 million people a year who are looking for tourism products.

Follow this step-by-step guide to list your business on Get Connected.

Marketing Content 
for your Tourism Business

Media and industry operators can search and download images for free from Destination NSW’s image library. The collection is constantly being updated and includes great images of city and regional destinations, experiences and events.
Find out more

Riverina Murray 
Destination Management Plan

The 2030 Riverina Murray Destination Management Plan (DMP) is the key strategic document to drive and promote growth in the region’s tourism industry. This DMP identifies strategic development themes, priority projects and infrastructure that will encourage both private and public-sector investment in the tourism sector and stimulate increased visitation to the region.

We are currently delivering this plan in partnership with Destination NSW, Murray Regional Tourism, Visit Riverina, NSW National Parks and Wildlife Service, Local Governments and the tourism industry.
Download the Plan

Riverina Murray 
Agritourism Development Strategy

The Riverina Murray Destination Management Plan (above) notes that whilst the region is known as the food bowl of NSW, there is a disproportionate lack of agritourism and associated local dining and produce to capitalise on this point of regional differentiation.

In response to this DMP priority, this agritourism strategy provides the directions needed to grow a differentiated and competitive agritourism sector in the NSW Riverina Murray region, that will leverage the strength of the agriculture sector to strengthen the appeal of visiting the region, and enhance the benefits of the region's visitor economy.
Download the Strategy

The Riverina Branding and Visual Identity

Destination NSW has worked in partnership with Destination Riverina Murray and Thrive Riverina to develop a brand identity and guidelines for the Riverina region. The new branding differentiates the Riverina from its competitors and presents a united, clear and strong visual identity that reflects the unique experiences on offer and positions the region as a desirable leisure destination.

Two versions of the guidelines have been created – one suitable for the local tourism industry, local councils and other stakeholders, while the master version is suitable for use within whole-of-region marketing campaigns and promotional material by Destination NSW, Thrive Riverina and Destination Riverina Murray. If you are a stakeholder from a local council or a tourism business within the Riverina we encourage you to download the guidelines so you can align your own messaging, branding and promotions with the region’s identity. All of the branding assets such as logos, the colour palette and font can be downloaded using the links within the guidelines document.
Download the Riverina Branding Guidelines

The Value of Tourism to the Region

Every minute of every day, tourism delivers over $3,833 of domestic visitor spend into the Riverina Murray economy – that equates to almost $5.5 million per day! A value that has grown by 71.7% in the last year alone. 

Read more about the impact of tourism on the region’s economy within the Value of Tourism Report for 2022, compiled by Destination NSW using Tourism Research Australia (TRA) data specifically for the Riverina Murray region, for year ending December 2022.

This data set is useful for visitor economy based funding applications, or advocating for the value of tourism and the visitor economy based projects and initiatives.
Download the report