We are currently developing an Agritourism Strategy to guide and stimulate the development of agritourism across the region. This new Agritourism Strategy will provide significant opportunities for farmers, tourism operators, and the wider community to capitalise on the Riverina Murray's unique combination of agricultural and tourism assets, including its wine, food, fibre, and natural attractions.
Destination Riverina Murray’s mission is to strengthen the region’s visitor economy by developing strong partnerships with industry, local government and tourism organisations to collectively contribute towards increasing visitation, expenditure and dispersal within the Riverina Murray region; encompassing 149,000 square kilometres, 22 local government areas and is home to over 275,000 people.